What they say:
purity made simple is a liquid crystal cleansing emulsion that removes makeup, dirt, oil and debris in one step. purity made simple was created because it was our feeling that most cleansers were not getting the skin clean enough. furthermore, we do not believe you need a makeup remover and a toner to complete the cleansing process. purity made simple was formulated to emulsify and dissolve dirt, imbedded debris, and makeup rather than creating a lot of foam without a lot of clean.
Cosmetic Genius says:
This product by philosophy, like most of their products, does what the label suggests. It's a great one step cleanser (no toner required!) that does a great job of removing dirt, oil & debris, and, as I've been told by my friend T. is a great makeup remover too, able to remove even studio makeup! If you like the feeling of foam, you won't be disappointed either. It really does give you a satisfying lather-like feel, but upon inspection, you will notice that the foam is actually pretty mild to look at. That's because the formulation includes only a mild foaming agent, and the balance are oils like meadowfoam seed oil, rosewood, geranium, carrot seed...which smells naturally fragrant & fresh! Despite the oils in the formulation, this is definitely a cleanser for all skin types, from dry to oily & even sensitive! I myself am oily and this works just as well for me as the formula is decongesting too. What more can you ask for in a face wash?
If you like this you might also like to try: Blisslabs Fabulous Foaming Face Wash, Mario Badescu Enzyme Cleansing Gel